When UNC elected to part ways with Hubert Davis, it was widely expected that the new coach, whoever that may be, would have a hefty budget to work with as he constructed his first roster at North Carolina.
Essentially from the minute he signed on the dotted line, Michael Malone has been actively recruiting, ensuring that he, and his coaching staff, were able to build the best possible roster for the 2026-2027 season.
Now that the pieces are in place, the Tar Heels staff believes they have a quality roster to work with. That roster comes with a huge price tag, one that marks a significant jump from where last season's price tag was.
Just how much is being spent on the roster? To put it in perfect terms: the budget is what you'd expect in today's college landscape from a premier Blue Blood program.
UNC's increased roster budget shows firm commitment to Michael Malone
Inside Carolina provided the financial commitment numbers for the UNC basketball program for the 2026-2027 season, noting that the roster exceeds $20 million.
Yes, you read that correctly!
EXCLUSIVE: UNC’s financial commitment for its 2026-27 basketball roster exceeded $20 million, according to sources.@GSBarnes23 intel on Michael Malone’s work behind the scenes to invigorate program support and enable a deep lineup.
— InsideCarolina (@InsideCarolina) September 2, 2026
Story: https://t.co/V738SFChbO pic.twitter.com/nY3KsJOqFS
Last season, the roster featured an approximate $14 million price tag, making it about a 40% increase in this year's budget. This goes to show how the program has gotten back on track over the last five months.
If you would've asked any Tar Heel fan a few months back if they felt the university would spend $20+ million on the men's basketball roster, they probably would've laughed at you. When it comes to securing a roster budget, of course there's a financial commitment from the school itself, but the boosters also have to play a role as well.
It was reported that Malone did not receive a large pool of NIL money past the $6.75 million in revenue sharing allocation that was written into his contract. That means that the rest of the $20 million had to be raised, something that Malone has seemed to have no trouble doing in a short amount of time.
Given how Hubert Davis didn't embrace the need for creating relationships with key boosters, Malone has wasted no time in doing that since he's arrived in Chapel Hill.
Of course, it isn't necessarily a knock on Davis. He is a more private person, and unlike guys such as Dean Smith, Roy Williams, and even Malone, Davis isn't the type of person who wants to embrace the political side of things. This hurts when it comes to not only building relationships but gaining support, especially financial assistance from generous boosters who have no problem supporting a coach who appreciates them.
With the way college athletics is going, roster budgets for top-tier programs, especially in college basketball, continue to rapidly rise by the year. The $6 million increase in roster budget for this year alone goes to show that, as it's going to be very difficult for programs across the country to sustain this moving forward.
Fortunately, Malone has the ability to keep UNC in the ballpark of where they need to be in terms of building a formidable roster that can compete for national championships on a yearly basis.
