UNC Basketball: Roy Williams appears in new Jordan Brand spot for NCAA Tournament

Jordan Brand launches a new campaign featuring University of North Carolina Tar Heels head coach Roy Williams

Roy Williams and the North Carolina Tar Heels will open up their 2017 NCAA Tournament run on Friday afternoon against Texas Southern.

UNC is looking to reach the Final Four again, after falling short in the 2016 national championship game on a buzzer-beater.

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It certainly wont be easy as the Tar Heels are in a tough South Region that also includes UCLA and Kentucky.

But under Williams, UNC might have what it takes to reach their goal and get some redemption from last year.

To celebrate the Tar Heels upcoming tournament run, Jordan Brand has unveiled a new commercial.

Williams is featured in the spot titled “Champions prepare: Roy Williams” which shows the hard work and determination it takes to hang a banner in the Dean Dome.

You can check out the spot below:

As you can see, Williams describes having the determination needed to achieve your goal. He cites Michael Jordan’s work ethic and drive as a key contributor as to why he’s considered the greatest of all time.

It’s not about being good but it’s about being good and getting even better.

The spot is also in connection with the Jordan Breakfast Club. The club was launched in August of 2016 and has become a hit.

The Jordan Breakfast Club Messenger delivers workouts each morning that will push you beyond your limits and is built to get you results.

It’s here to help you get better in what you want to do. To sign up for the 30-day program please visit the signup page on the Jordan Breakfast Club.

Next: Vegas lists UNC as a favorite to win it all

For more on UNC and Jordan Brand during the tournament, visit the official site as more content will become available with the Tar Heels run.

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