UNC Basketball: Armando Bacot lands new NIL deal

UNC basketball standout Armando Bacot has added another NIL deal to his list of already impressive partnerships with various companies and businesses.

Armando Bacot is officially a part of the Rhoback family.

The UNC basketball standout has reached an agreement with Rhoback, a growing activewear brand based in the Virginia area. He becomes the second college basketball athlete to partner with the brand, following former Texas standout Andrew Jones.

Bacot will not only be compensated by the company but will have an opportunity to earn commission for sales he drives in while also receiving gear.

Rhoback is also looking to create a media house, which will allow athletes to work with the company on things such as brand messaging and content creation for various social media platforms.

The brand has been searching for top athletes at some of the country’s most prestigious programs. During the summer, the company inked deals with football players from a handful of schools, including Alabama, Texas, and Notre Dame.

Bacot is certainly among the nation’s best in his respective sport and plays for one of the biggest programs throughout college basketball. Especially after last season’s NCAA tournament run, Bacot has really cashed in on his NIL opportunities, as he continues to partner with companies and businesses that help him to continue to grow his own personal brand.

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