Bill Belichick’s 24-year-old girlfriend, Jordon Hudson, has played a significant role in rebranding the 73-year-old head coach’s public image as he heads into his first season at North Carolina. Hudson has found her way into headlines in the past for her prominent role with UNC’s social media and her bevy of trademark applications, but after a bizarre interview on CBS News Sunday Morning, Hudson appears to be in hot water with UNC brass.
UNC personnel is worried that Jordan Hudson's influence on Bill Belichick "could become a problem", per @TMZ_Sports
— Bleacher Report (@BleacherReport) April 29, 2025
Belichick and Hudson's recent appearance in a CBS Mornings interview is not "sitting well" with UNC
FULL STORY HERE: https://t.co/eKPnKdE3FW pic.twitter.com/fgAmMwyHA7
Jordon Hudson’s behavior is reportedly starting to worry UNC
The interview was set at Belichick’s old high school in Annapolis, Maryland, with the legend clad in a Navy sweatshirt that looked as though it had gone through a wood chipper as he promoted his new book, The Art of Winning. However, when the subject of how Belichick met his “creative muse” as he called Hudson in the book, she butted in, telling the interviewer, Tony Dokoupil, “we’re not talking about this.”
The interview was unnecessarily contentious, and the fallout has almost been worse, with Hudson taking to social media to repost supporters attacking Dokoupil and to post an email that Belichick sent his team discussing the promotion of the book and the media spinning it in a negative light.
Jordon Hudson has posted this screenshot of an email from Bill Belichick (from April 10?) on Instagram, accompanied by Taylor Swift’s Look What You Made Me Do: pic.twitter.com/lhrn5ASSry
— Nicole Auerbach (@NicoleAuerbach) April 29, 2025
According to a TMZ Sports report, CBS spared viewers from the worst of Hudson’s behavior on the set of the interview. She allegedly stormed off the set at one point and delayed the interview for about half an hour.
Hudson has emerged as a prominent figure in both Belichick’s personal and professional lives. She was reportedly the only person he arrived at the interview with. There were no representatives from his publisher, from North Carolina, or any other agents and managers.
Despite his illustrious career in the NFL, UNC had to know they were taking a risk hiring Belichick, who has never coached at the collegiate level. However, no one could have anticipated that his girlfriend/manager would become the biggest story surrounding the program, and it appears that some of the decision-makers in Chapel Hill (or Chapel Bill as Hudson would call it) are getting spooked.
Belichick still has time to show he was worth UNC’s gamble, but the greatest coach in football history, known for his “Do your job” mentality, could have his final chapter in the sport derailed by his personal life.